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Writing Samples – Page 2

Daily Deal Copy

Posted on September 1, 2013
by Adrian

Ad copy I wrote for Parents.com and CBS Local.


Maid Brigade
Best Mother’s Day Gift Ever: Save 50% on Green Cleaning from Maid Brigade!

Ever woken up, looked around your home, and wanted to pull the covers right back up over your head?  Kids scribbling crayon on the walls, dust bunnies galore, beds unmade and no time to neaten up?

Even if your home’s pretty pristine, we all know how much work it takes to keep it that way.  This week, why not leave it to the Green Clean Certified® experts of Maid Brigade?  The best part is the bargain: when you purchase a Green Cleaning of $100 or more, you get $50 worth of elbow grease for just $25!

What makes Maid Brigade so special?  Not only is Maid Brigade the leader in reliable, consistent, and affordable maid service; with 25 years of experience and service in over 30 states around the country, Maid Brigade also offers the latest in high-tech cleaning that’s guaranteed green.  That means it’s healthy for your home, healthy for your kids, and better for the environment too.  Harsh cleaning products can trigger asthma and other health problems especially in children, pets and the elderly, but Green Clean Certified® cleansers won’t trigger allergies and are safe for the whole family.

Whether you’re looking forward to a well-earned Mother’s Day, know a mom who’d love a helping hand around the house, or you’re nesting in preparation for becoming a mom, Maid Brigade is a godsend.  So sit back, put your feet up, and let Maid Brigade do the work while you enjoy the benefits of a sparkly-clean home for 50% off the regular price!


Young Scientists’ Club

Learning doesn’t end when the school year does. Hopefully, your kids will be exploring everything from Little League to horseback riding, spritzing each other with sprinklers to building sandcastles on the beach. The one thing you don’t want is them mindlessly vegging out with video games on indoor days. Channel that natural curiosity to turn your young ones into budding scientific geniuses! With $20 for $40 worth of products from the Young Scientist’s Club, you’ll distract, entertain and educate them with a summer of science fun!

Through Parents Deals, save 50% off fun with Ms. Frizzle, the Magic School Bus, and a variety of fun learning kits. Each kit includes everything you need (except commonly found household items) to test out experiments, chart progress, and delve into the natural world.  Kids 5-12 explore everything from growing crystals to fossils and fungi, magnetism and volcanoes to the solar system and more. Best of all, they’re delivered right to your door, making kids feel like they’re having a birthday every time they get a package!

Try a variety of different kits for engaging science fun all summer long!


Chicago River Canoe
Save up to 43% on a “skyscraper canyon” kayak trip for 1 or 2 people

Why You Should Go: Up a creek without a paddle? No thanks! Instead, how about an amazing trip through one of the most unusual river “canyons” in the world? (We promise, paddles are always provided.) Chicago River Canoe and Kayak lets you paddle from the edge of Chinatown, through downtown, past River City, the Sears Tower and the Opera House, to the glorious forks of the river. If you’re a fast paddler, you’ll even continue east just beyond the State St. bridge to see the Trib and Trump Towers and the Wrigley building. From Willis Tower to Merchandise Mart (where industrial giants of the past guard the riverfront), you’ll glide through Chicago’s vibrant history and bursting energy in an urban adventure unlike any other.

What You Can Choose:

  • $30 for a Skyscraper Canyon Trip for one person in a single kayak
  • $46 for a for a Skyscraper Canyon Trip for two people in a tandem kayak.

What You Should Know: In 2.5 hours, you’ll travel a round-trip distance of 5.5 miles under the tutelage of an experienced staff member who’ll arm you with life jackets, safe paddling techniques, and river guidance. Grab a friend or paddle solo; either way it’s a wild ride through the city’s most stunning landmarks.

On an amazing trip through one of the most unusual river “canyons” in the world, you’ll paddle from the edge of Chinatown, through downtown, past River City, the Sears Tower and the Opera House, to the glorious forks of the river; faster boats will continue east just beyond the State St. bridge to see the Trib and Trump Towers and the Wrigley building.

The round-trip is 5.5 miles, 2 to 2.5 hours, returning to the original launch.
trips leave from the dock at Lawrence’s Fish at Canal & Cermak, three blocks west of the Red Line. Because of the seawalls and larger boats in the main stem of the river, we prefer that you be confident you won’t tip over. Complete beginners may find the traffic a lot to handle.

Before the 2.5-hour weeknight Skyscraper Canyon Trip, an experienced staff member arms paddlers with life jackets and preliminary training on safe paddling techniques . Customers board their watercraft and depart from the Lawrence’s Fish dock at Canal and Cermak, just three blocks from the Red Line station.

The 5.5-mile round-trip expedition ventures along the Chicago River and past looming landmarks such as Willis Tower and Merchandise Mart, which boasts towering busts of American industrial icons along the riverfront. Cruisers veer around the river’s forks, glide under the Michigan Avenue Bridge, and into the Windy City’s bustling hub. They will also cruise south of the Loop along a strip of undeveloped forest, which brims with wildlife.

Valid only Mon.–Thurs.


Poppy Restaurant
$25 for $50 of food and drink at Poppy restaurant (Seattle)

For Swedes, life is a Smorgasbord, for Spaniards tapas are tip-top, but for savvy Northwestern foodies, it’s all about the thali. Discover what this ten-course survey of delights has to offer with today’s deal: just $25 for delicious food and drinks at Poppy restaurant (a $50 value). Voted among the fifty best new restaurants by Conde Nast Traveler and Travel and Leisure (not to mention buzzed about by the Seattle Times and Seattle Magazine), Jerry Traunfeld’s Capitol Hill eatery offers eclectic taste sensations using seasonal ingredients, herbs and spices grown in their own garden, and pure culinary innovation. From slow-roasted Quillayute king salmon to lavender-rubbed Muscovy duck leg with rhubarb and herbed ricotta dumplings with green garlic sauce, you’ll never be bored, but you will be totally satisfied!


Miami Standard Spa
90-Minute “The Standard” Massage
Regular Price: $150
Deal Price: $60

Standards aren’t just for stuffy dowagers on popular PBS dramas – we all deserve the royal treatment, especially when it comes to our beloved bods. Today’s deal bows to your superior taste and discrimination with just $60 for “The Standard” – a 90-minute personalized massage from Miami Standard Spa that will leave you feeling like a king or queen (a $150 value). Holistically trained practitioners combine the best bodywork techniques with soothing essential oils, hydrotherapy and complete devotion to your comfort and relaxation. Mags from Luxury Spa Finder to Conde Nast Traveler agree: step within the tranquil oasis of one of Miami’s hottest hotel spas, located in stunning Biscayne Bay, and learn the true standard for serenity. Leave renewed, rejuvenated, and ready to face your adoring public.

Ad Copy

Newsletter: Kasamba

Posted on February 1, 2013
by Adrian

Newsletters

Pitch Letter

Posted on September 1, 2011
by Adrian

A pitch letter I wrote for a client’s non-fiction project while working for a literary agent.


Dear Publisher,

What do you do when it’s your job to eat rich, decadent food, and out of the blue you’re told it might just kill you?

On Valentine’s Day of 2007, pioneering Food Network producer and longtime Gourmet Magazine editor, Georgia Chan Downard, landed in the hospital – the diagnosis, coronary artery disease. Not overweight and not a smoker, she was told that if she wanted to live, she’d have to change her ways. She’d have to eat carefully: low-cholesterol, heart-healthy foods from now on. Georgia’s heart was quite literally broken.

Raised on great Southern cooking on her mother’s side, and steeped in delicious Asian cuisine on her father’s, food was her life. For years, she had worked with renowned chefs such as Sara Moulton, Ming Tsai, Bobby Flay, Dan Barber, Jacques Pepin, Julia Child, Mario Batali and Emeril Lagasse, had celebrated the world’s finest cuisines and generally lived the life of a committed foodie. When she began to investigate what culinary resources were out there for those with heart disease, what she found was disheartening – there was no book on the market that satisfied her needs. Every book out there offered bland, uninspired, “fake” food. From Dr. Dean Ornish to The Healthy Heart Cookbook, she found recipes as lifeless as they were limited. In the AHA’s own books, she found canned vegetables, powdered seasonings, and lackluster pre-packaged, fat-free ingredients. One cookbook even offered a recipe for chicken soup composed of reduced-fat chicken broth, lemon juice and canned artichoke hearts! Now, any true gourmet lives to eat as much as she eats to live. There was no way she could abide consuming such unappealing fare. Yet as a professional foodie, Georgia had one key advantage – she realized she didn’t have to deprive herself, she just had to get creative.

COOK TO YOUR HEART’S CONTENT: When Living for Food Becomes Food for Living is the result of Georgia Chan Downard’s research, experience, and passion for great food. With help from her cardiologist (who is writing the foreword) and a nutritionist (who will vet all of the recipes in the book to ensure they follow the AHA guidelines), she’s come up with 150 quick, easy-to-prepare recipes that are both delicious and have the added benefit of protecting your heart. There are no daunting lists of foods to avoid, and no “mock” recipes filled with low-fat cheese or Baco-Bits here. Instead, COOK TO YOUR HEART’S CONTENT offers the layperson powerful information about delectable foods that nurture a healthy heart, discusses sustainable and organic foods, and shows how these foods promote good health. For the first time, COOK TO YOUR HEART’S CONTENT presents a heart-healthy cookbook that will appeal to all those who refuse to sacrifice flavor, texture and pizzazz. Reflecting Georgia’s personal journey of a life spent enjoying great cuisine, this book will resonate with anyone who wants to believe heart-healthy food can be a friend, not the enemy. Her personal anecdotes, preparation tips, and well-researched heart-health information are all presented in an approachable way that will connect immediately with a wide variety of readers. Whether you’re recovering from heart disease or living to prevent it, COOK TO YOUR HEART’S CONTENT: When Living for Food Becomes Food for Living will offer sensual, stirring food that’s good for the heart and the soul.

Georgia Chan Downard is both attractive and highly media-savvy. Her years with the Food Network and Gourmet mean that she is extremely well-connected and will allow her to do TV, radio press and online publicity, while her editorial experience shows through in her fantastic writing. She was prominently featured on the recent PBS documentary THE MYSTERIOUS HUMAN HEART on the challenges of heart disease. She’s worked as a freelance food stylist, writer and menu developer for Conde Nast, Reader’s Digest, Food and Wine, Self, Vogue and Health, among others. She’s also the writer of seven cookbooks. In 2003, she was named James Beard Food Editor of the Year.

The author is available for meetings. I look forward to hearing from you about Georgia Downards’s wonderful book.

Sincerely,

Pitch Letter

The Travel Channel’s GPS Project

Posted on September 1, 2011
by Adrian

Narratives from The Travel Channel’s GPS Project. The subjects are points of interest chosen for travelers in selected cities, written for handheld devices and professionally audio-recorded.


Ten Thousand Waves, Santa Fe, NM

When you step foot in Ten Thousand Waves, you may think you’ve hit Nirvana. Artfully tucked away in the mountains near Santa Fe’s ski basin, this world-class spa greets you with peaceful koi ponds, tinkling waterfalls, subtle incense and the sight of some of the most relaxed, happy guests in the world.

Many visit for an hour or two après ski or as a break from sightseeing, but elegant lodging, similar to Japanese ryokan, is also offered at the spa’s Houses of the Moon. Any number of private and communal baths, sumptuous spa treatments and facials are available. Each hot tub is subtly worked into the spa’s natural surroundings to add to the tranquility.

You probably won’t ever want to leave.


Bourbon Street, New Orleans, LA

Bourbon Street never fails to entertain. It’s infamous for its inebriated crowds, loud music and for the sometimes risqué behavior of the young people who flock here, especially during Mardi Gras. But the truth is, Bourbon Street offers a variety of sinful pleasures no matter what time of year. People expect it, and Bourbon doesn’t disappoint.

Named after the French royal family, Bourbon Street is an historic avenue that’s got fine dining restaurants like Galatoire’s, discos, jazz clubs, casual eateries like the Acme Oyster House, plus colonial residences and landmark hotels. It’s also got palm-readers, kooky souvenir shops, seedy strip clubs, and an abundance of bars known for drinks like Hurricanes and Hand Grenades. You’ll have a heck of a time here – and in all likelihood, a hangover to match.


Tower of London, London, UK

Be prepared to be scared – a visit to the Tower of London offers a window into the darker side of London’s history. Ghosts of prisoners past haunt this ancient, historic fortress that dates all the way back to the time of William the Conqueror.

While you’re exploring the precincts, check out the Tower Green, where famous figures from queens to spies were executed in centuries past, and the forbidding White Tower, the complex’s centerpiece. In the winter, a skating rink resides in the dry moat if you’re up for lighter fun. Don’t forget to view the Crown Jewels and visit the resident ravens. Legend has it that their presence at the Tower keeps the monarchy safe.


Astronomical Clock, Prague

Touristy or not, every first-time visitor to Prague has to join the gaggle in front of the hourly show at the Astronomical Clock, or as the Czech affectionately call it, “Orjoj” (Or-loy).

This 600-year-old clock does more than just tell the time. It also shows the movement of the sun (note that the sun travels around the earth!), the moon and the stars, and marks the calendar.

The hourly show isn’t very politically correct. In addition to including the 12 Apostles, you’ll see death represented by a skeleton ringing a bell, Vanity admiring himself in the mirror, a menacing Turk shaking his head and a Jew holding a moneybag representing greed. Take it all in stride and chalk it up to the passing of time.

Ad Copy

Newsletter: LivePerson Connection

Posted on July 1, 2010
by Adrian

Newsletters

Newsletter: LivePerson Connection

Posted on February 1, 2010
by Adrian

Newsletters

11 Love Lessons from Soap Operas

Posted on January 17, 2010
by Adrian

Soap operas are my big guilty pleasure. Yes, the acting is melodramatic and the storylines are sometimes so over the top they make the plot twists on “Lost” look logical, but still, there’s a lot you can learn from these daytime dramas. Whether it’s “General Hospital,” “Days of Our Lives,” “As the World Turns” or “One Life to Live,” I find them absolutely addictive because they reflect (and magnify) our own real-life relationship dramas so perfectly. I record my favorite—”All My Children”—every day and watch it in the evening after I get home from work. Even my husband has (reluctantly) gotten sucked in, sheepishly asking about the doings of one character or another. And why not? They’ve got it all—looks, wealth, power, romance. And yet, no one in real life could ever be as miserable as these folks.

What have these fictional characters taught me? Well, there are several secrets to relationship happiness I’ve gleaned from watching daytime TV dramas. Check them out…

Don’t Keep Secrets

It’s never a good idea to withhold information from your loved ones, even with the purest of motives. As we see in soaps, people often think they’re doing someone else a favor by going it alone, or protecting them from unpleasant truths, but it always blows up in their faces. In real life, secrets isolate us, make us miserable, and sometimes ruin relationships completely. Besides, isn’t it more respectful to allow your loved one to decide what to do with the facts, rather than taking away their power?

It’s OK to Take a Chance on Love

One trait soap characters have that I really admire is an almost infinite capacity to fall in love, and to risk everything to keep that love. It may seem reckless, but what’s really nice about this attitude is the emphasis on feeling something as you go through life, not simply plodding along. After all, love is the foundation of all human kindness, perhaps the greatest purpose of our lives. Why not live passionately when there’s so much happiness potentially waiting in the wings?

Respect Others’ Personal Boundaries

With nearly every episode, I marvel at how little respect for personal space exists in the soap opera landscape. Just recently, I watched with disbelief as a standoff unfolded between two lovers (Ryan Lavery and Greenlee Smythe), Ryan begging Greenlee to listen to his impassioned pleas, while Greenlee demanded he get out and leave her alone–to no avail. He. Simply. Would. Not. Leave. (In fact, he drugged and kidnapped her, then took her to a “romantic hideaway” where he could spend more time convincing her of his love.) In real life, if we don’t like what our loved ones tell us, there comes a time when we need to accept their wishes and not keep pushing until they give us what we want. Otherwise, it’s time for a restraining order.

Don’t Make the Same Mistake Twice (or Ten Times)

Ever notice how soap characters continually get stuck in the same rut? It’s so frustrating, I sometimes want to yell at the TV, “Wait! Don’t you remember the last time you walked down the aisle with that creep?” (Yes, I’m talking to you, Erica Kane!) Their oblivious behavior reminds me to question the daily decisions I make in my own life and make sure I’m learning from past experiences. Thank goodness in the real world we have the option to change our behavior by adapting and growing after making mistakes—it makes successful relationships that much easier.

Don’t Lie

Even worse than keeping secrets is to bald-face lie to someone in your life. On the soap opera I watch, the characters feel no shame telling whoppers to each other to get what they want. The lies build one on top of the next, until the next thing you know, someone’s faking their own death to get out of a risky situation. Who wants a situation to come to that? It’s better to tell the truth and take your lumps, right from the start. If your loved one doesn’t like what you have to say, well…they’d like it less finding out about it six months from now from someone else.

Don’t Assume the Worst of Others (but Don’t Turn Your Back on an Enemy Either)

Suspicions and feuds run rampant in soap opera storylines. The level of sheer animosity that seethes beneath—and sometimes right on—the surface of these characters’ relationships is enough to fulfill anyone’s quota of drama for the year. A lot of that has to do with a lack of trust. Though there’s no shortage of passion, there’s a huge deficit of faith in their otherwise glamorous lives. In the real world, we just can’t get along being so cynical with those who share our lives. Yet, on the other hand, as Maya Angelou once said, “When people show you who they are…believe them.” The lesson here is to give people a chance, but not to let them walk all over you.

Don’t Stray

Fidelity doesn’t seem to be a big concern for soap characters. For all the passion, the protestations of undying love, these characters simply can’t keep their eyes from wandering. The way they hop from bed to bed on the flimsiest excuse–it’s like a form of relationship A.D.D.! Their casual neglect of morality means they never experience the joy of a lasting, harmonious relationship. In our real lives, such drama and conflict are exhausting and cheating can ruin relationships. But of course, happy, successful marriages on soaps wouldn’t be all that entertaining for us in the audience to watch!

Let Calmer Heads Prevail

So much misery could be avoided on soaps if only they stopped themselves for a moment, took a breath, and counted to ten before taking action, good or bad. Likewise, when someone in our own lives sets us off, it can be tempting to blow up and behave rashly—whether it’s declaring undying love or throwing down the gauntlet with an enemy. Yet if we just press the “pause” button on our emotions, taking time to mull over our choices, many crises can be defused.

Be Discreet

In soaps, people are always stumbling upon one another, accidentally overhearing or deliberately eavesdropping on private conversations. When was the last time anyone bothered to close a door or lower their voice before announcing the existence of their newest love child on a soap opera? The lesson is simple: If you have sensitive news, be careful that it lands in the right ears–and no one else’s.

Talk Is Great, But It’s No Substitute for Action

Have you ever noticed just how much time soap opera characters waste hashing out their issues endlessly with one another? Sure, it fills time between commercials, but does it really help solve any problems? I’m all for therapy, but there comes a time when the best course of action is to take action. Think it through, get some advice, but then move on to the implementation stage.

Wear Elegant Clothing—to Everything

This may sound like a joke, but there’s seriously something to be said for dressing for the occasion. One of the reasons I keep tuning in to my soap is for the lovely little outfits my favorite gal characters get to wear as they sashay their way through their dramatic and colorful lives. And you know what? We don’t have to be brimming with intrigues and scandals to enjoy a little bit of that flair in our own lives. An elegant scarf or a classy pair of earrings; a new pair of heels or a sassy little dress…and voila! we’ve got our own daytime drama going on.

Articles

Jewel of Atlantis by Gena Showalter

Posted on December 22, 2009
by Adrian

All Atlantis seeks the Jewel of Dunamis, which legend claims can overcome any enemy. Grayson James, human agent of the ultra-secret Otherworld Bureau of Investigation, has orders to keep it from the wrong hands — or destroy it. What he doesn’t know is that Jewel is a woman, not a stone! But once he meets this precious gem, destroying her is the last thing on his mind….

Jewel, part goddess, part prophet, is a pawn in Atlantis’s constant power struggles. She needs Gray’s help to win freedom and uncover the secrets of her mysterious origins. Gray needs her wisdom to navigate monster-ridden Atlantis. But need blossoms into passionate love as they fight demons, dragons, vampires — and a prophecy that says the bond between them could destroy them both.

Book Jacket Copy

Why Isn’t My Biological Clock Ticking (Louder)?

Posted on November 23, 2009
by Adrian

It begins when, during my annual exam, I tell my GP that I’ve just gotten married. “Oh,” she says, “You’d better start having your babies now. You only have two or three years.”
A-whah?

When I’m finished doing my double take, I am able to focus in on the tiny, earnest woman who is still talking at me. “Now that you’re married, you can start to have children. But since you’re 32, you should start now. Women over 35 have a much harder time conceiving and carrying healthy babies.”

I haven’t been living under a rock for the past three decades, so this is not news to me. “I hate to break it to you, doc,” I say, “but I was capable of bearing children before I wed. And you didn’t bring up the subject then.”

She smiles as though this is a very funny joke, and then gets serious again. “No, really. Start thinking about your family right away, or you will regret it.”

“Dr. ___,”I say, “I’m really not sure I want to have kids.”

This does not appear to be information of great import to my physician. “Even so, you should do it now. You don’t want to wait until it’s too late, and you find out you haven’t any eggs left.”

Demurring as politely as I can under duress, I reply, “I’m not going to have children just in case I might someday want them. That doesn’t sound like a smart idea.” I figure this will be the end of the subject, and we can turn to more important things, like my ludicrously high cholesterol or the mole on my back I’m not sure I’ve always had.

But no.

“I’m serious,” she stresses with the air of a woman who wants to be 100 percent diligent about discharging her duty. “You should know that if you delay now, you may regret it later. I’m just giving you the facts.”

This is a bit pushy, even for me as a native New Yorker used to dealing with pushy people.

“I get it, Dr. ____. I’m just not in a position to bring a child into my life at this juncture. Financially, we’re not set up for it. We’d have to string the kid from a hammock on our studio apartment’s ceiling to make room for it.” Time for a new topic now, surely.

Nope.

“People have children all the time when they’re not secure financially,” she presses.

“Do those kids go to college?” I shoot back.

Finally the exam (or cross-exam) is over and I’m back on the street. I find myself fuming mad, but also … ashamed.

Because the truth is, I’m not sure I’ll ever want kids, and apparently, this is unnatural.

What’s wrong with me? I’ve got oodles of awwws for puppies and kittens. I melt over baby pandas and bunnies and such. But human offspring? Not only do they all resemble Winston Churchill to me, they elicit no such admiration as did the great man. They drool, they squawk, they poop all over themselves-when they’re not vomiting, sneezing, or coughing up a tiny, itty-bitty lung.

Oh, I’ve heard the reassurances. “It’s different when they’re your own.” This pap doesn’t reassure me, however. What if it’s not different? And, hey, what if I simply don’t have a maternal bone in my body?

I’m not sure what makes me more uncomfortable. Seeming unfeeling-and unfeminine-to society at large, or wondering if, later in life, I will regret it if I don’t have children. Will my life seem empty? Will I wrestle daily with what-ifs? Do people like my doctor know something about life I don’t know?

Ever since I was a kid, I’ve sworn up and down I’d never have children of my own. Unless I were visited by the Ghost of Kiddies Future, begging me to bear them, I’ve always felt it’s … I don’t know … presumptuous to bring a life into the world without permission. Perhaps this is because, until I was in my late 20s, I myself wasn’t particularly glad to be on the planet. I suffered from major depression (among other things) and had a difficult childhood raised by parents who, it was clear, would have been better off not being parents. I was always loved, but love was an odd thing sometimes. And my mother was no great model of maternal mushiness. She was (and is) a great woman, but she simply didn’t do Donna Reed.

But wait … what about hubby? I married a man as emotionally connected as I am detached, a fella who coos “boojie boojie boo” at every tot who happens to occupy a high chair at a nearby restaurant table, a man so sweet, so full of love that I just know he’d be the best papa ever in the world. Does he secretly long for a little girl or boy? A little. But he knew the drill when he married me. I told him I might never get to a place where I wanted rug-rats.

Still, wouldn’t it be a great gift to give the man I love the children that might make his life more complete? Don’t I love him enough to rearrange my world and my expectations and my comforts, change the course of my future so that his will be fulfilled?

Honestly, I don’t know. Two-and-a-half years after that uncomfortable doctor’s appointment, trembling on the verge of statistical ovarian decrepitude, nothing has changed. I’m still child-free, still not feeling a crater of emptiness in my womb or any place else. But will that still be the case in five years, or 10, when it’s just too damn late?

I want some sort of sign to help me decide what to do. And here’s where I curse my sluggish biology. My hormones simply haven’t kicked up a ruckus to help sway me toward being a mother. They aren’t weighing in, making emotional demands, the way I hear they’re supposed to. Legend speaks volumes about the fabled biological clock that starts ticking for women, a haunting toll that begins following you around like Poe’s telltale heart, growing louder and more urgent the longer you wait. For my mom, it was one of the deciding factors in having me and my brother. One day, she says, she started looking at kids in strollers and thinking they were cute, when she had never noticed them before.

Well, they’re still not cute to me. Not yet. I wonder if someone’s smothered my particular alarm clock with a pillow, or unplugged it, or what. Because, if my doctor is to be believed, I’m counting the final seconds off on my fertility countdown, and if I don’t act soon, the option will be off the table.

Perhaps the silence is, in itself, the answer for which I’ve been waiting. Maybe it’s not meant to be, not for me.

I just wish I knew for sure.

Articles

90 Salads In 90 Days: How A Committed Carnivore Brainwashed Herself Into Liking Leafy Greens

Posted on August 29, 2009
by Adrian

Confession: I hate the green stuff. Always have, since I was a little kid. Maybe it has something to do with my (otherwise sainted) babysitter, who used to boil Birdseye frozen veggies mercilessly on the stove for what seemed like hours, then feed us kids the resultant unidentifiable mush. Later, when I was introduced to salad, I was scandalized. “People eat this stuff? But… but… they’re chewing leaves!” To me, it tasted like I imagined cow’s cud must, based on the (admittedly few) times I’d been close enough to see a bovine masticating. In other words, vegetable matter was nothing I’d want to be cramming in my cakehole if there was any sort of alternative (like, for instance, cake) in the offing.

Even into adulthood, the list of the veggies I liked was short: asparagus, zucchini, carrots (sometimes mushrooms, and onions only when caramelized), while the list of the ones I couldn’t stomach was long: everything else. And worse yet, I only enjoyed my winners when they were prepared in a restaurant, artfully arranged and drenched in butter by someone whose years in culinary school had taught them how to disguise the true nature of what I was eating. I’d rarely be bothered to buy vegetables and keep them in my own fridge; the few times I did they just went bad in the bin.

So. Fast forward to me at 35. I’m a slug who finds herself increasingly craving carbs, baking breads, brownies, and Bundt cakes by the boatload. I’ve gone from a size four to fat and am gaining weight daily. My self-esteem is in the toilet. I can’t get myself to exercise, lay off the cheese, chips, or Chinese food. I’ve got about the energy of a three-toed sloth (my additional 7 toes don’t seem to improve matters appreciably). I’m beached on the couch watching All My Children (yes, I DVR it, and no, I don’t know why), devouring a bowl of buttery popcorn and trying not to despair when one night my husband brings home a diet guru’s book. (Hubby’s not fat, but he’s always looking to whittle himself down to more of an Italian Stallion than he already is.) Now, I’m a cynic, a skeptic, and a pooh-pooher par excellence, but I decide to read along.

The guru suggests that I not try to deny myself anything, but simply add healthy stuff on top of my gluttonous glop. “Like, duh,” I think. “If I eat all that roughage there won’t be room for rugelach.” I’m still not biting (as it were). But I read on, and learn that the guru also says to visualize liking the vibrant, green, growing things.

“Hmm,” I think. “I’m going to need a little help with that.“

And then it comes to me. Out of the blue, fully formed, catch-phrase and all. “I’m gonna eat 90 Salads In 90 Days.“

Why this vow? Why this slogan? Well, it starts with the principles of 12-Step recovery. Newcomers are suggested to “make 90 meetings in 90 days,” meaning they are to attend a 12-Step meeting every day for 90 days, without fail or as close to without fail as they can manage. The idea is to get through the tough beginning phase of recovery with a firm commitment, to deal with the acute withdrawal from one’s drug of choice with a blitz of support to fill the void and indoctrinate the mind with another way of living.

And I, a junk food junkie, definitely needed a program of recovery.

What did it mean in terms of my salad commitment? Well, I arbitrarily decided:

1. I’d prepare, purchase or order a salad every day for 3 months (and eat it).

2. If I for some reason ate two salads on a given day (unimaginable to me at first) I did not have license to skip the next day’s. It just meant good salad karma.

3. If, on the other hand, I missed a day (and I’d really make an effort not to), I’d have to double up the next.

4. A salad would be defined as something primarily, though not necessarily exclusively, composed of leaves and veggies. A fruit salad would be a pretty bogus substitute (since I already loved fruit), and one I should feel very, very wussy about if I chose to count it.

5. A stir-fry could, at need, constitute a legitimate salad because, as a friend of mine put it, it’s really just “hot salad.”

6. Mayo-coated monstrosities such as potato, pasta, or chicken salad would not count. (This was not a problem for me because I hate all three with the fire of a thousand suns.)

7. Dressing could be as much or as little as I liked (again not a problem because I mostly like only a little).

8. In order to “count,” the day’s salad should be bigger than an appetizer size if at all possible, and gigantic when feasible.

9. Organic greens are vastly preferable but not obligatory – any roughage will do in a pinch.

10. It’s ok to eat the same kind of salad day after day if I want to – whatever works!

11. Nuts and cheese are also ok, in moderation – gotta make it palatable somehow.

12. No whining.

My discoveries during my salad days were many and fruitful (or vegetable).

First, let me get this out of the way. No, I did not lose a lot of weight. You might, if you try this, but I didn’t. I don’t know why, but I have a few good guesses. (Lack of exercise ranks right up there.) And yet, that was surprisingly ok with me. As I went along, my goals evolved, and I discovered that what I really wanted most was simply not to be limited in my tastes and desires. I wanted to crave healthy foods as well as fatty, sugary crap, and to discover what it felt like to live on the flipside of carnivorousness.

And wow, what a different world it was. My first clue came when I availed myself of the riot of color and organic orgasmicness to be found in the Union Square Greenmarket. (I must say I picked a great time of year to start my kick — in May just as everything green and luscious was coming into season.) As I filled up my baskets and bowls with piles of mizuna, arugula, baby spinach and mesclun, my taste buds came out of a three-decade swoon, waking up to the nuances of sharp, sour, sweet and tangy freshness contained in the astonishing variety of lettuces and leafy greens laid out before me. The more I ate, the more I tasted what I ate, and the more I entertained these new tastes on my tongue the less I resisted them, until suddenly I realized, “Wait, I don’t hate this at all…“

Totally tongue-boggling.

Then, a second little miracle. In the first month — actually, in the first couple weeks, I noticed a remarkable physiological change: my energy levels shot through the roof. No longer did I feel like Rip Van Winkle after every meal; food coma wasn’t mandatory anymore. Weirdly, I also started to crave a lot more fruits and other types of veggies that weren’t part of my crazy commitment, and wanted far less in the way of sugar and carbs. (Perhaps the diet guru did know what he was talking about.)

Another early discovery: I liked being on a mission. I relished having a commitment not only because I knew that, without it, I would not have continued to eat healthier past the first week. Part of me was actually really proud of what I was doing, even if others found my kick incomprehensible. I found that bragging (or kvetching) about the commitment publicly really helped. Early on, I started telling anyone and everyone about my “90 Salads In 90 Days” blitz, and people started getting on board. Soon, I was posting my Facebook statuses as “Day 11, Cobb Salad with homemade turkey!” and uploading photos of my creations. I even got some salad groupies and a few copycats inspired by my “movement.” Friends started sending me recipes for their favorite salads, and when I faltered, finding no inspiration to cram another cold, wet, squeaky batch of vegetation into my quavering yap, they posted encouragement, followed up diligently, harangued me to keep going. I didn’t want to let my salad cheerleaders down.

Even so, in the third month, I began to falter. But by damn, after 70-odd days, I wasn’t going to quit before the miracle whip! Still, I began to dread devising new salads, and fell back more and more often on my standby salad — mesclun, goat cheese, toasted pine nuts, dried figs, pears, cherry tomatoes and Annie’s Naturals Lite Raspberry Vinaigrette dressing. Uninspired but dogged, I persevered. After all, my colon, as one friend quipped, would thank me. Then, on Day 81, in an aggravating yet amusing twist, the New York Times’ Minimalist published “101 Simple Salads for the Season,” and about half my Facebook buddies immediately posted a link to it to my wall. “Where were you, Minimalist,” I cried, “on Day 1?!?“

Ah, well. For me, it wasn’t about the actual recipes I tried so much as it was about the knowledge that I conquered a major stumbling block that was endangering my health and cramping my style. By the end, I really did (and do) like salad. I’m still a little limited in what I’ll eat in it (no red onions, no peppers, no cilantro, etc), but I truly like the experience of it on my tongue. And more than that, I have the knowledge, I actually altered my own brain for the better. Through perseverance, I gave myself the gift of better health.

“So what happens on Day 91?” my friends have been asking. “Do you eat a cheeseburger?” (Not like I ever stopped eating burgers during the blitz, I just made sure to order a salad before or in addition to them.) I’ve given the question a bit of thought, but the answer is really pretty simple. What happens to an alcoholic after he’s made his 90 days? Does he go on a bender? Not if he wants to stay sober. No, on Day 91… he goes to another meeting. And I eat another salad. Maybe not that day, maybe not the next, but soon, and for the rest of my life.

As for future crackpot commitments? Well, my husband suggested “90 Lays In 90 Days” but I said it’d already been done. Meantime, look for me on the Beliefnet blog, Everyday Ethics.

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